Tony Masters Design was invited by Bang and Olufsen to collaborate on a new design concept for their 250 stores worldwide. 

One of the features we developed for the B&O store in Paddington, Sydney, was christened the ‘Beoliving Room’. This was a conceptual environment showcasing the exquisite sound of their state-of-the-art audio equipment, enhanced by atmospheric lighting, along with the visual component of  high-end projections, creating an immersive, uniquely B&O experience. To complement the sensory elements, the space was furnished with iconic examples of modern furniture by Danish designers.

This progressive innovation revolutionised Bang and Olufsen’s retail platform and dramatically increased their volume of sales internationally, by inspiring their customers to purchase a complete audio visual system rather than selecting components individually.